Copywriter
Draft copy in your brand’s voice, check factual claims, and prepare versions for editorial review.
who this is for
For the copywriter on your team. Assign this course to people responsible for this work, whether they are new to AI or already use it. They build a shared foundation, practice in their role studio, and learn the tools needed to draft on-brand copy, verify claims, and prepare variants for editorial review.
what you'll be able to do
Practice how to draft on-brand copy, verify claims, and prepare variants for editorial review. Build work you can explain to a colleague, with checks and a clear point for human review.
your course, in learning order
start with the map, then the early reading labs so names and values are not a surprise. then copy studio: turn a source set and style guide into on-voice variants and check every claim before it ships. later chapters add the data, model, retrieval, and evaluation skills that make that workflow reliable. self-paced; the full route is listed below. Chapters are numbered in the order you take them in this course.
- 01from worker to builder
1. Foundations
Shared AI foundations and the prerequisites for this role.
- 02read the script
- 03read the data shapes
- 04read the failure
- 05read the pipeline
- 06copy studio
2. Role practice
Practice the work of a copywriter in the role studio.
- 07llm apis
3. Applied skills
Build on the studio with tools, workflows, and checks for your role.
- 08structured output
- 09prompting ai coding tools
- 10context and retrieval: feeding the model real data
- 11test the copy before you publish it
- 12debugging broken ai output
how it works
Learn through interactive exercises in your browser. Start with the foundations, then work through practice for your role. Many later exercises ask you to read, edit, and run code; the introductory lessons help you get started without prior coding experience. You can skip a stuck exercise and continue reading.
where you end up
ai writing pipelines, brand-voice control through prompting and retrieval, qa on generated copy.
training a team? assign this course to the people doing this role, then review their work together. plan your team’s training.
One lesson is free in the browser. Plus includes curriculum access, saved progress, sync, and completion certificates for $12/month or $99/year. Team training is $297 per seat each month and stays sales-led.