Marketing
Turn campaign briefs into source-backed content, tested creative assets, and checked reports before your team uses them.
who this is for
For the marketing specialist on your team. Assign this course to people responsible for this work, whether they are new to AI or already use it. They build a shared foundation, practice in their role studio, and learn the tools needed to turn campaign briefs into content variants, creative assets, and reports your team can review.
what you'll be able to do
Practice how to turn campaign briefs into source-backed content, tested creative assets, and reports your team can review. Build work you can explain to a colleague, with checks and a clear point for human review.
your course, in learning order
start with the map, then campaign studio: turn one audience problem into a source-backed content record, approved variants, a creative test with the next batch ready, an export-traced report, and a checked short-clip plan. next come the model, schema, prompting, and eval tools behind those drafts. earned discovery adds a manual answer-and-citation audit, a drafted citation asset, and a dated retest record before creative production at scale. reading labs are optional catalog electives if you want code literacy. they are not required to finish this path. self-paced; the mandatory route is listed below. Chapters are numbered in the order you take them in this course.
- 01from worker to builder
1. Foundations
Shared AI foundations and the prerequisites for this role.
- 02campaign studio: one campaign, end to end, with the gate on
2. Role practice
Practice the work of a marketing specialist in the role studio.
- 03llm apis
3. Applied skills
Build on the studio with tools, workflows, and checks for your role.
- 04structured output
- 05prompting ai coding tools
- 06test the campaign before you ship it
- 07earned discovery: observe answers, build evidence, retest honestly
- 08ai image generation
- 09ai video generation
- 10programmatic design
how it works
Learn through interactive exercises in your browser. Start with the foundations, then work through practice for your role. Many later exercises ask you to read, edit, and run code; the introductory lessons help you get started without prior coding experience. You can skip a stuck exercise and continue reading.
where you end up
builds ai content pipelines, audits answer citations, closes creative tests, and qa's output with named approvers and traced evidence before it ships, without a cs101 spine.
training a team? assign this course to the people doing this role, then review their work together. plan your team’s training.
One lesson is free in the browser. Plus includes curriculum access, saved progress, sync, and completion certificates for $12/month or $99/year. Team training is $297 per seat each month and stays sales-led.